You Can Make Money Online Using Search Engines To Get Visitors To Your Website
Making use of search engines to get traffic to your squeeze page is one way of how to make money online and is frequently labeled as search engine optimization or SEO. There are plenty other techniques to acquire traffic other than using search engines, like forums, blogs, content syndication, article directories, classified ads and lots more.
When I refer to search engines, I'm talking about Google or Yahoo or MSN or something similar. Google, however, is by far the biggest search engine with almost 80% of all search engine traffic.
Google ranks or prioritizes the pages of a website and not the website in its entirety. It's very crucial for a marketer to grasp this specifically if you want to understand how to make money online. A website could contain lots of individual pages and Google would crawl each and every page and come to a determination about the content of that page and whether that page ought to come up when someone does a search.
The terms someone types into the Google search bar or any search engine's search bar is considered a keyword or keyword phrase. The results of this search are determined by the keyword terms and are confirmed to be relevant by Google. Google determines this by browsing the hundreds of millions of web pages in cyberspace and looks for content appropriate to the keyword search terms.
The results are also known as SERPS or search engine results pages. Within the SERPS are two variations of results. There are the free organic results in the to the left in the middle and the fee based ads on the right side and periodically at the top just above the organic results.
The paid or sponsored ads are actually free to the advertiser until somebody clicks on the ad. The advertiser is then charged a fee for each click. This is known as pay per click advertising or PPC and the advertiser has bid for a spot on the page.
Interestingly, the lowest rate per cent of clicks are the paid ads on the right then the paid ads on the top get a few points more but the free organic ads receive the highest clicks on average. You can, however, get a paid ad on the page reasonably soon for a cost but the organic ad spots especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll realize as you learn how to make money online.
Google loves content and will reward you with high rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google thinks your site is popular and relevant and will reward you in the SERPS for this too. The more popular the site linking back to you the better Google likes it.
Probably the simplest way to get content on the internet and get a high spot in the SERPS for no cost is to write an article around a particular keyword, as long as it's not too broad of a keyword or too competitive, and then publish to a highly credible article directory like Ezine Articles.
You will place a link to your web page in the resource or bio box in the article directory so targeted prospects can find you.
Another benefit to publishing on a high ranking article directory is that other website owners will probably link back to your article and you'll build lots of back links.
You now know how to make money online using the search engines so go and originate content and grow back links to your website.
